2015 China's automotive electronics market is expected to break 400 billion

Automotive electronics market scale of China's rapid growth from 2007 to 1216 billion yuan to 267.2 billion yuan in 2012; and 2015, China's auto electronics market will exceed 400 billion, three-year compound growth rate of 15%; among car air conditioning, television, navigation, tire pressure monitoring and other high growth industry segments.

 Automotive electronics future will show structural growth trend: Car electronics upgrade from the 1980s to provide additional functionality to the basic functions of today's cost accounting (automotive electronics) increased from 1% to 30% now, the future will be the biggest smart car beneficiaries; security systems and body electronics, will benefit from the car after the basic universal, user comfort, greatly enhance the security requirements.","

 Demanding automotive electronics supply chain is relatively stable: Due to the car's life cycle up to 15 years to 30 years, the life of the vehicle shall ensure that electronic components for more than 30 years; in addition, it requires the car with the failure of electronic components rates run from 10 to 15 years of zero failures. Compared to consumer electronics, home appliances, instruments, aircraft, automotive electronic components very harsh environments, temperature and climate adaptability demanding, such as a wide temperature range, high impact resistance, resistance to power fluctuations strong.","

 Automotive electronics hardware and software product certification cycle longer than domestic enterprises have difficulty quickly cut into the supply chain, through connotative development requires more accumulation; mergers and acquisitions, especially in cross-border M & A is quickly grasp resources, a good way to shorten the learning curve, both wins electronics, Deren Electronic through this way into high-end clients chain.","

 From the breakdown products, due to the traditional supply chain stability, domestic manufacturers to enter the more difficult, especially in the field of semiconductors, basic monopoly by foreign manufacturers; domestic opportunity lies in the rapid growth of new demand, such as the automotive products (audio, TV , air conditioning, etc.), security products (LED headlamps, tire pressure monitoring, etc.). Also compared to the previous installation rigorous certification market, aftermarket relatively low barriers to entry, in the face of this market more products on the market, such as car navigation, tire pressure monitoring, etc., more opportunities for domestic manufacturers.